How to Choose the Right Domain Name for Your E-Commerce Business

More consumers are shifting their spending online. 

Global e-commerce sales are expected to hit a staggering $3.4 trillion by 2025. And that figure shows no signs of slowing down (even during a global pandemic). 

Now you want in on the action. You know about platforms like Shopify and how they can help you build an online store with little technical experience.

But before you can do any of that, there’s one thing you need — a domain name.

Choosing a domain name is by no means easy as it’s your brand name as well. Making things even harder is the fact that a lot of “good” domains are already taken or listed for sale at high prices.

If you want to know how you can choose a domain name for your e-commerce business, then you’re in the right place. We’ll provide actionable tips that you can put to use today to find a domain name.

Let’s get started.

1. Choose a Brandable Name

Domain names are strongly linked to branding. Choosing a memorable domain name helps you stand out from the competition and makes it easier for your audience to find you online.

If you already have a business name, it’s in your best interest to register that exact domain. For example, if you own a business called YogaVana, try to get that exact domain. Otherwise, a competitor may attempt to register that same name and direct traffic to their own site.

A good brand name is one that’s distinctive and memorable. Here are some tips to help you brainstorm the perfect name for your e-commerce business:

  • Use a founder’s name: Consider using your first or last name as part of your domain name (e.g., Abercrombie & Fitch, Ben & Jerry’s, Bang & Olufsen).
  • Make it descriptive: Choose a name that describes what your business does or sells (e.g., General Motors, Toys R Us, KitchenAid).
  • Create a made-up name: Create an entirely made-up brand name that’s not in the dictionary (e.g., Accenture, Häagen-Dazs, Kodak).
  • Choose a foreign word: Consider using foreign words as inspiration (e.g., the word “Zappos” comes from the Spanish word Zapatos, which means shoes).

Use these tips to help you brainstorm different brand names for your store.

2. Keep it Short

What do Apple, BMW, and Disney have in common? Aside from being on the Fortune 500 list, these companies have short brand names.

Similarly, when choosing a domain name for your Shopify store, you’ll want to opt for a shorter name. They’re easier to remember and visitors will be able to type them directly into their browser much faster.

What about adding keywords to your domain for SEO?

Registering a keyword domain like BestCheapYogaMatsForSale.com generally isn’t a good idea for two reasons: They appear spammy and they limit what you can promote.

Anyone who sees that domain in the search results might be hesitant to shop there (wouldn’t you?) and they might think your store only sells yoga mats. If you can fit a keyword into your domain name, then by all means but don’t try to force it in. 

For reference, the maximum character limit for domain names (without the www and .com) is 63 characters. However, try to register a domain name with 20 characters or less.

3. Avoid Hyphens

You finally come up with a great name for your online store. But then you see the following when you’re about to register:

Seeing that a domain name is already registered is incredibly frustrating. It means that you’ll have to go back to the drawing board and brainstorm new names.

What about adding a hyphen to your domain name?

Adding a hyphen can make your preferred domain name become available. It can also improve readability by separating words (e.g., awesome-brand.com). But you’ll want to avoid using hyphens if possible.

Let’s say you’re creating a radio ad for your website Century-Yoga-Studio.com. You would need to tell listeners not to forget the hyphen when they check out your website. If they do forget to add the hyphen, you’ll essentially be driving free traffic to a competing site.

This isn’t to say that domains with hyphens can’t be successful. Chick-fil-A actually has two hyphens in its domain name:

4. Consider Other Extensions

It’s always a good idea to register the .com extension of your brand name — it’s more widely used than other extensions and a majority of online users are familiar with it. 

But if the .com extension is unavailable for your preferred domain name, then you might consider other extensions like .net or .org.

You could also consider other top-level domains. For example, Emirates has its primary site on emirates.com where travelers can check ticket prices and book flights. The airline also has emirates.store to sell official merchandise.

Registering the .store extension allows Emirates to create a clear distinction between its main website and online store.

But it’s important to pay attention to the price for these types of extensions. WebsiteSetup.org says, “Before making a purchase, make sure to always check what the domain name cost is going to be to renew the domain once the initial registration period is up.”

For example, buying the .store domain from Hover is $4.99 for the first year, but then the price rises to $64.99 every year after that. (Very common on those famous .com sellers)

In contrast, most domain name registrars will charge the same annual price for the .com (about $10 a year) when you renew.

I highly recommend Rack101, many free features on all domains.

5. Check for Copyrights 

Even after you find a great domain name for your e-commerce business, you still need to check that you’re not infringing on any existing trademarks. Otherwise, you could potentially lose your domain or even get into legal trouble. 

If you’re thinking of creating an online store to sell technology products, then definitely don’t name your store something like AppleStuff.com.

If your business is located in the US for example, check the trademark database from the US Patent and Trademark Office. This database will let you see if any trademarks are already registered or applied for.

If the database returns a list of trademarks that are similar to the domain name you want to register, you may need to find another name. One exception is if your website offers products or services that are different from the registered trademark. 

For example, you can likely register AppleFarm.com if you sell apples as customers likely won’t confuse your business with the technology company.

When in doubt, consider working with a licensed attorney who specializes in trademark law to make sure that your brand name won’t run into any legal trouble.

Conclusion

But one of the biggest challenges is finding the right name. You may find that the domain you wanted is either already registered or offered for sale at a high price.

Follow the tips outlined here to help with this process. Be patient and make sure to do your due diligence before you register a domain name.

What is a cookie and why is it important?

Definition: Cookies (also referred to as HTTP cookies or browser cookies) are small text files stored in a web user’s browser directory or data folder. Ecommerce websites place cookies on visitors’ browsers to retain login credentials, identify customers, and provide a customized shopping experience.

What cookies do

Secure websites use cookies to validate a user’s identity as they browse from page to page; without cookies, login credentials would have to be entered between before every product added to cart or wish list. Cookies enable and improve:

• Customer log-in
• Persistent shopping carts
• Wish lists
• Product recommendations
• Custom user interfaces (i.e. “Welcome back, Steve”)
• Retaining customer address and payment information

How do cookies work?

Cookies can be divided into two major categories, with many subsets of:

  • Session cookies stay on a browser and retain your information until it is closes. When a new browser window is opened, the same user is treated as a new visitor and must input their login credentials. 
  • Persistent cookies have a designated lifespan and remain in a browser until the period elapses or the cookie is manually deleted. Websites that use persistent cookies will remember users even after they close a browser. Persistent cookies enable features such as persistent shopping carts, which retain products added to cart between sessions. 

When a user lands on an ecommerce website for the first time, the webpage makes a record of the activity on its remote server and it places a cookie in the user’s browser files. The cookie is only a short line of text. It contains no information about the user or the user’s machine. Instead, it typically contains the URL of the website that placed the cookie, a unique generated number and an expiration date for the cookie.

As the user browses the website, each new page the user visits queries the browser, looking for the cookie. If the cookie’s URL matches the website’s URL, the website retrieves the user information from its server by utilizing the unique generated number. In this way, the website adjusts the user’s experience to reflect her browsing history.

If the user searches the site for cowboy boots, then the next time the user comes to the site, the website will retrieve the user’s record and fill the landing page with more cowboy boots.

Some websites also use cookies to customize the website experience. A new user may see one version of the landing page, while a longtime user may see a different layout entirely.

Cookies in ecommerce

The single most important job of a cookie is to keep a user logged in as they browse from page to page. A user’s browsing history becomes part of a database which the website then uses to improve the customer experience.

Ecommerce sites use a combination of session cookies and persistent cookies to create a seamless shopping cart experience. As the user adds items to her cart, session cookies keep track of the items. If the user abandons the cart, persistent cookies will retrieve her selections from the database the next time she visits, or allow you to create personalized retargeting campaigns that encourage her to revisit her cart. This is a huge help in encouraging conversions.

Cookies are an essential part of the Internet. Without them, webpages would be a great deal less useful and interactive. Ecommerce would be impossible. They give websites the ability to remember and improve.

How to Block Specific Countries from Accessing Your Shopify Store Without App

Once launched, a Shopify store is available worldwide. But in many cases, it’s necessary to control your site access, especially when you want to stop scammers and hackers from particular countries. There are many best Shopify apps available to help you block visitors from specific countries. But if you want to do it manually then you can check out this article.

Please follow the steps below:

  • From your Shopify admin, go to Online Store > Themes.
  • Find the theme you want to edit, and then click Actions > Edit code.
  • Under Layout, select theme.liquid.
  • Putting the script below top of this file

<!– Block Countries –>
<script>
// IpGeolocation
   var httpRequest = new XMLHttpRequest();
   httpRequest.onreadystatechange = function() {
       if (4 === this.readyState && 200 === this.status) {
           var json = JSON.parse(this.responseText);
           redirect(json.country_code);
       }
   }
   httpRequest.open(“GET”, “https://freegeoip.app/json/”, false);
   httpRequest.setRequestHeader(“Accept”, “application/json”);
   httpRequest.send();


   function redirect(country_code) {
     if (country_code == “US” ) {
     window.location.href = “https://aseven.biz/”;
     }
   }
</script> 

  • Click Save and you are done.

I hope it’s helpful for you.

Happy coding!

Skids for the new Dana 44s

Skid Plates for Jeep JLU 2018-2021 Dana 44s

I did a lot of research and asked a bunch of people, including folks who have YouTube/WordPress blogs. The feedback I got leaned heavily towards skid plates and not diff covers. Probably a 60/40 split. The only skid plates I could find to fit the Dana 44s are made by Rancho. Pretty good design at 1/4″ thick steel. These meet my requirements, including providing the ability to slide over anything I might land on.

image

Rear Dana 44 Glide Plate https://amzn.to/3mqhYLR
Front Rancho RS62124 Rock Gear Skid Plate https://amzn.to/3sNv1JL

How can I jump to the last cell with data in a column in Google Sheet?

To get this to work 100% of the time you’d need to write a custom script function to do this. Everyone’s previous suggestion of using CTRL + DOWN works fine unless you have a blank cell somewhere in the column.

I already did this at work for one sheet, so here you go.

function onOpen(e) {
var ui = SpreadsheetApp.getUi();
ui.createMenu(‘Script Functions’).addItem(‘Go to End’, ‘end’).addToUi();
}
function end() {
var sheet = SpreadsheetApp.getActiveSpreadsheet().getActiveSheet();
var lastRow = sheet.getDataRange().getValues();
lastRow.forEach(function (row,index) {
if (row[0] == “”) {  // row[0] is the same as Column A. row[1] = B
lastRow.length = index;
}
});
var newRange = sheet.getRange(lastRow.length,1);
sheet.setActiveRange(newRange);
}

To get this to work you need to go to Menu >> Tools >> Script Editor and paste and save this into the Script Editor. Then, reload your sheet. You’ll now have a new Menu item called Script Function that has a command called Go to End. Click that and it’ll go to the end of Column A. If you need a different column edit line 11.

And I know this looks like it’s ignoring Google Sheet’s .getLastRow() function, but that’s because if you have a formula pulled down through an entire column it will throw a false positive to the .getLastRow() function and always return the last row in a Sheet. This script works regardless of whether or not you have formulas in cells.